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A
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7
Ways Your Brand Can Help You Raise Money
Lynn
Parker and Jen
Travis
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Session
1: Communicate and Relate
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This workshop reviews the seven ways
that you can use your organization's brand
to increase donor engagement and giving.
Nonprofit organizations of all sizes compete
for time, mindshare, and donor dollars
on a daily basis. In a tight economy,
it is critical that organizations differentiate,
focus and clearly communicate their role,
using all of the resources at hand to
increase awareness and compel others to
action.
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Advocate
for Public Revenue Increases
Christy
Margelli, M.P.A. and Remy
Trupin, M.P.A.
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Session
2: Connect and Collaborate
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With every crisis comes
opportunity. Regardless of what kind of
nonprofit you work for, enormous budget
cuts will likely have a negative impact
on the work you do and/or the communities
you serve. This workshop will make the
case that nonprofits should advocate for
public revenue increases as an alternative
to devastating budget cuts and advocate
for sensible solutions. Explore how you
and your organization can become greater
advocates for your mission and the nonprofit
sector.
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Best
Practices in Nonprofit Governance: Doing
It Right Without Drowning
Lisa
Norton, J.D., M.P.A.
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Session
1: Money and Finance
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Today,
there is heightened emphasis on governance
practices by the IRS, funders and others.
This session will (1) identify policies
and procedures that represent current
best practices; (2) provide some tips
on minimizing the burdens of governance
practices; and (3) show that employing
good governance practices can provide
an opportunity to demonstrate to constituents
that an organization is well managed and
focused on its mission.
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Buried
Alive! And Digging Your Way Out
Paul
Goldberg, MPH, PMP and Denise
Morris Kipnis, M.S.
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Session
1: Lead and Inspire
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We will focus on those
aspects of work that leave even the most
competent administrator overwhelmed and
unsure how to organize priorities, resources,
and time. After brainstorming what creates
the sense of being buried at work, there
will be a presentation and discussion
on specific approaches to "digging
your way out."
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Cast
Your Net, Catch More Fish: Effective Internet
Strategies for Your Nonprofit
Allan
Pressel, M.B.A.
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Session
3: Communicate and Relate
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This seminar shows how any nonprofit
can develop and execute an Internet strategy
to further its mission. We'll examine
how nonprofits are using the Internet,
how they'd like to be using the Internet,
and how they should be using the Internet
(but may be unaware of) - and how to bridge
that significant gap easily and quickly.
You'll learn how to drive more traffic
to and fundraising through your site.
We'll give specific suggestions on how
you can improve your web site so it will
offer lots for your website visitors to
SEE and lots for them to DO.
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Creating
a Diversity Strategy
Jason
Reep, M.A., SPHR
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Session
3: Lead and Inspire
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This workshop examines
different types of workplace diversity
and defines the difference between diversity
awareness/sensitivity and diversity strategy.
It explores various Diversity Business
Cases and their link with Diversity Return
on Investment. Finally, participants will
walk away with an action plan to better
address diversity in their workplace.
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Delving
Further Into the Brave New World
Rick
Cohen
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Session
1: Future
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In a rare opportunity, join forces in
this tough-as-nails session - combining
intelligence, history in the nonprofit
sector, and a strong background in public
policy. With a national perspective of
the state of our nation and the nonprofit
world, Cohen will provide a dose of reality
based on our current economy and its impact
on nonprofits, especially as it relates
to service delivery and the role we need
to continue playing as gatekeepers to
our
communities.
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Dr.
Strangelove or How I Learned to Love Lean
Steve
Hagerman, Ted
Loomis, M.A., and Stephanie
Skiles
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Session
2: Growth and Opportunities
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Dr. Strangelove or How
I Learned to Love Lean examines the importance
of people in continuous improvement activities
and, using the scientific method, presents
three experiments performed on Lean methodology.
This dynamic workshop encourages creativity
and the use of out-of-the-box thinking
to continuously improving continuous improvement
methodologies (Lean, Six Sigma, Continuous
Quality Improvement, Process Management
Improvement Methodology, etc).
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e-Philanthropy:
Bridging Technology, Communications, Marketing
and Development
Susan
Burnash
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Session
3: Give and Receive
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With the steadily increasing
market penetration of the internet, wireless
and broadband technology, nonprofits have
more opportunities than ever to communicate,
educate, cultivate and solicit contributions.
But e-Philanthropy requires that Development
and Marketing professionals learn new
skills and re-evaluate how they approach
fundraising. Successful e-Philanthropy
requires a clear understanding that the
internet is not just another communications
or donation medium; it is a relationship
channel. By building a set of efficiency-building
techniques that can be used to build and
enhance relationships with stakeholders,
nonprofits can tap into the power of e-Philanthropy.
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Governance
Aspects of the Form 990
Susan
Schalla, J.D., LL.M.
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Session
2: Money and Finance
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The IRS has released
a redesigned Form 990 information return
for tax-exempt organizations, and most
organizations will file the new form for
the first time in 2009. The new Form 990
requires tax-exempt organizations to answer
detailed questions relating to their corporate
governance practices, procedures, and
written policies. The governance questions
included on the revised Form 990, and
comments from IRS officials in recent
years, suggest that the IRS endorses certain
governance "best practices"
for tax-exempt organizations. This workshop
will address such governance topics including:
board composition, executive compensation,
conflicts of interest, and the board's
role in preparing and reviewing the Form
990, with an emphasis on tailoring governance
practices to both comply with tax rules
and meet the particular needs of the organization.
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How
to Grow in Tough Economic Times
Marc
Johnstone and Kristina
Katayama
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Session
3: Growth and Opportunities
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With recent economic
unrest there is no better time to find
out how you can keep your business on
track for success. The workshop will include:
- How to achieve your business vision
through an economic down turn.
- What are your growth strategies and
when do you apply them.
- How to improve the efficiency of your
resources to support growth.
- How to manage your business through
its business life cycle.
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Internships
101: How to Find and Leverage Interns
Heather
Krasna, M.S.
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Session
2: People and Purpose
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Does your organization
need extra help? Do you want an inexpensive
way of screening possible future employees?
Do you want to work with bright, self-motivated
students who are eager to learn and contribute
to your agency? Interns may be the answer.
This workshop will cover: Tips for recruiting
interns and attracting them to your organization;
How to plan an internship program and
incorporate interns into your organization;
Challenges and rewards of having an internship
program; Internship program "best
practices;" and Specific legal and
academic issues.
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Joining
Forces
Sue
Sherbrooke
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Session
3: Future
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The focus of every
nonprofit is their mission. Sometimes
the best way to advance the mission is
to join forces with another organization.
During this session we will explore questions
such as: When might "joining forces"
make sense? If your organization is approached
about joining forces, how do you evaluate
the opportunity? What role do funders
play in this process? What are common
structures for organizations that have
chosen to join forces?
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Laugh
Your Way to a Productive Workplace
Andrew
McMasters, MFA
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Session
3: People and Purpose
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The purpose of
this workshop is two-fold: 1) Participants
will experience communications and teambuilding
training first hand so they can implement
these skills into their workplace immediately,
and 2) Participants will be exposed to
a new resource that they can use when
planning organizational events, providing
them with information about using innovative
and active elements in their future programs.
What sets this workshop apart from others
is that it is entirely interactive.
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Leadership
and Control Amidst Fear-Based Reactions
Todd
Hollow-Bist, PsyD.
and Chad
Hattrup, PhD.
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Session
2: Lead and Inspire
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Organizations, like people,
often resort to fear based behavior under
significant stress--including waning motivation
and stymied innovation. A strategic opportunity
exists for informed executives to learn
a tool called Suspension of Attention
or the process of suspending ordinary
reaction-attention in the face of complex
situations.
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Leveraging
the Web: Make New Friends, Engage Communities,
Build Lasting Relationships and Increase
Donors
Dave
Sharp and Tara
Sharp
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Session
2: Communicate and Relate
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Interactive presentation
featuring successful large and small Washington
State NPO/NGO applications using Web 2.0
strategies and tactics to help attract,
retain and mobilize supporters, volunteers,
communities and donors for multiple purposes.
Topics covered will include website optimization,
blogging, podcasting, online polling,
photo/video sharing, social networking,
virtual worlds, webcasting, search engine
optimization and more. From strategic
planning, to takeholder research, to implementation,
the session will provide a framework for
getting started, improving current practices,
as well as ideas and inspiration for pushing
the envelope. Best practices: local/ regional
case histories and an interactive format
will provide time for lots of discussion,
sharing and Q&A.
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Maintain
Your Competitive Edge: Invest in Volunteer
Resource Management
Nikki
Russell, M.A.
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Session
1: Growth and Opportunities
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When economic times are
tough, people can be your most critical
assets. Yet many non-profits concentrate
very little time and resources to working
with and maintaining their human resources.
This is especially the case when budgets
are tight. To ease the strain on their
budgets nonprofits leaders often feel
compelled to make tough decisions in order
to preserve critical positions and programs.
In this workshop you will explore the
potential benefits of investing in your
volunteer program during tough economic
circumstances. Come and explore how volunteers
can be the competitive advantage for your
organization!
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Making
Your Elevator Pitch Work for You
Lauri
Hennessey
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Session
2: Communicate and Relate
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Lauri Hennessey is a
public relations veteran who has helped
nonprofits and elected officials develop
messaging for 20 years. She will describe
what makes a good elevator pitch, and
help those attending develop their own,
including videotaping and reviewing some
examples in class.
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New
Market Tax Credits: A Powerful Capital Campaign
Funding Source
Bill
Adamucci and John
Adamucci
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Session
3: Money and Finance
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This presentation is
designed to introduce nonprofit executives,
board members, and staff to New Market
Tax Credit transactions and how they can
be used to bring funding to a nonprofit's
capital project. We explain the origins
and intent of the program, including:
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Nonprofit
and Corporate Partnerships: Maintaining
Robust Relationships with Scarce Resources
Kathryn
Williams, MSW, M.B.A. and Lisa
Caissie
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Session
1: Connect and Collaborate
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In these times of economic
challenges, nonprofits and businesses
can work together through mutually beneficial
strategic partnerships. The YWCA of Seattle/King
County/Snohomish County and HomeStreet
Bank will discuss how their partnership
supports each other during a time of decreased
financial resources.
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Powerful
Beginnings: Mitigating the Effects of Group
Change
Molly
Kaufmann, SPHR, M.A. and Lauren
Glickman, M.A.
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Session
1: People and Purpose
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Today's nonprofit leaders
struggle with high staff turnover at an
average rate of 24%1. According to the
National Center for Charitable Statistics,
it is not uncommon for some nonprofits,
like child welfare agencies, to experience
turnover at a rate of 100% - 300%. This
course is designed to provide leaders
in the nonprofit sector with an understanding
of group dynamics along with some practical
and immediately applicable ways to improve
the process of integrating new staff into
the organizational culture which can reduce
high turnover rates.
Rooted in Bruce W. Tuckman's (1965) theory,
further developed by Richard C. Webber
(1982), this course reviews the characteristics
of the stages of group development and
focuses on what leaders can do to help
staff develop productive and healthy group
patterns.
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Powerful
Partnerships for Critical Issues
Julie
Peterson and Larry
Clark
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Session
3: Connect and Collaborate
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As nonprofits become
ever more effective, a significant and
largely untapped strategy for building
partnerships lies in public policy. Advocacy
and other forms of public policy participation
are effective ways to unite organizations
around common issues and give voice to
the varied perspectives, experiences,
and aspirations of social enterprise that
are missing form policy decisions. This
workshop will allow leaders and board
members of established nonprofits, as
well as funders to find out: 1) The benefits
of advocacy and other form of public policy
participation; 2) What it takes, in terms
of time, money, and expertise to be effective;
and 3) How to define and build partnerships
around an issue.
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Review
of Washington State Federal Leave Law: What
Nonprofit Employers Must Know
Kellis
M. Borek, J.D.
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Session
2: Here and Now
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Currently even small
employers are obligated by law to provide
employee job protection for up to seven
types of leave, larger employers must
offer more! This session offers condensed
overviews of pertinent federal and Washington
State Leave Laws applicable to employers
- large and small.
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The
Six Key Practices of Highly Effective Boards
Fred
A. Matthews, M.A.
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Session
3: Here and Now
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Six key practices increases
and maintains high performance and effectiveness
of nonprofit boards. Boards using these
practices add greater value to the overall
organization and the achievement of its
mission. Come learn these key practices
and how they can be implemented to help
your board be more effective.
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Survive;
Sustain; Expand?
Don
Chalmers, J.D., Peter
Berliner, M.P.A. and Ray
Li, M.A.
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Session
1: Give and Receive
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Non-profits
and funders alike are struggling to find
ways to meet the needs of our communities
at a time when those needs well-outstrip
available resources. Funders use key indicators
of sustainability as tools to help decide
which organizations receive funding. Non-profits
work hard to achieve and maintain their
sustainability and their programs. How
can both funders and non-profits best
work together to support a sustainable
response to those needs? Explore this
question and learn new approaches to ensure
a sustainable future for your organization.
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Using
CRM to Strengthen Your Fund Development
Program
Patrick
Shaw and Karen
Uffelmann
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Session
2: Give and Receive
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Legacy software tools
and price points used to mean that nonprofits
had to use multiple tools to view their
stakeholders: A donor tool, a volunteer
tool, a client tool, a mass email tool.
Those days are coming to an end because
of free offerings from Salesforce, Vertical
Response, and others. Learn what these
new options mean for integrating your
website, your donor tools, your email
tools and your volunteers tools in an
affordable way.
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When
Hand-Wringing Isn't Enough: How to be Proactive
in a Tough Economy
Joel
Bashevkin
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Session
1: Here and Now
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The current economic
volatility and the prospects of a long
and deep recession are sending shockwaves
of fear throughout the nonprofit sector.
How can you not only weather the economic
storm, but emerge as a stronger, more
sustainable organization? What will be
your optimal plans, approach and actions
despite constrained resources? This workshop
will present actionable approaches that
will show you how to do more with less.
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